The big reason people hire a business coach is to accelerate growth and improve their bottom line. While there are many different aspects of your business that you can work on with the right coach, the end goal is always to increase profits and build a business that will provide for you and your loved ones for a long time.

Let us take a closer look at how a coach can help you accomplish this. Sure, you can work on implementing little tweaks that improve conversions or save you a few dollars here and there by automating a process. That’s certainly valuable, but not really the best use of a good business coach.

A great coach will take a look at what you are doing and where you are at with your business, and then sit down go well beyond that. A good business coach can help you realize that you don’t know what you don’t know yet. Read that again. It’s an important concept.

The problem, and what is holding you back, is not just not knowing something. Once you know that you do not know how to do something or what you should be doing, you can go out and learn what you need to learn to fill that knowledge gap. When you really do not know what you do not know, you are truly stuck. There is simply nowhere to go.

Let me give you an example. Let’s say you have a brand new website with a great product. You learn everything you can about copywriting and your conversions are amazing. But try as you might, you can’t sell more than a couple of products per month. What you may not know at this point is that you have to work hard at getting traffic to your site. You may not know that it takes a lot of targeted traffic from a variety of different sources to build momentum and drive up sales. In short, you don’t know what you don’t know, so continuing to tweak sales copy or changing pricing won’t do you much good until you realize that you should be working on driving traffic.

A business coach -- the right coach -- can show you what is possible and point you in the right direction. He or she can help you develop a plan for generating more traffic – or work on whatever you need to do to take your business to the next level. Not only will your coach help you realize what you don’t know you don’t know yet, he or she can also help you learn and master those topics and techniques much more efficiently than if you were working on your own.

This will save you lots of time and effort. Since time is money, being able to increase your bottom line more quickly can make the expense of hiring a good business coach well worth it. At the very least, consider hiring the right coach to help you reach your next business goals faster.

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