🌐 Module 06: Establish Your Online Presence
Build your digital home base and start showing up with confidence—through your website, branding, and content—so your audience knows who you are, what you offer, and why it matters.

Your online presence is how the world first encounters you. It is where curiosity becomes connection—and connection becomes opportunity.

But do not worry—this is not about being everywhere at once. You do not need five platforms and a viral strategy. You just need a solid foundation, a clear message, and a few intentional steps forward.

In this module, we will simplify what “online presence” really means—and guide you in creating one that is authentic, manageable, and focused on building trust with the people you are meant to help.

🔍 What You Will Do in This Module:
Identify the key components of a strong, starter online presence

Choose 1–2 primary platforms where you will show up consistently

Begin shaping your visual identity and personal brand tone

Craft a brief bio and tagline to use across platforms

Create your “starter presence kit” for visibility and clarity

🧭 What Does “Online Presence” Really Mean?
It is more than just having a website or a Facebook page. Your online presence is a blend of:

Who you are (your voice, values, and story)

Where you are (platforms you show up on)

What you share (content, offers, ideas, conversations)

How you connect (comments, emails, groups, calls)

It is not about perfection—it is about presence. People are looking for someone who feels real, relatable, and relevant. That can be you.

✍️ Key Prompts and Exercises
1. Where do your ideal clients or customers already spend time online?
Facebook, Instagram, YouTube, forums, email, etc. Go where the conversation already is.

2. What type of content feels natural for you to create or share?
Writing? Speaking? Teaching? Visuals? Choose formats that align with your energy.

3. What does your “starter brand” look and sound like?
Three colors, a clean font, your photo, and a few adjectives that describe your tone (e.g., calm, direct, playful, wise).

4. Draft a short tagline or positioning statement.
“I help [person] with [problem] so they can [benefit].” (Keep it conversational.)

5. Choose 1–2 platforms to focus on for the next 30–60 days.
These are your primary visibility channels. Everything else is optional.

💡 Visibility Without Burnout
You do not need to post every day. You do not need to dance on TikTok. You do not need a brand photoshoot.

You just need to show up with intention and consistency—even if that means one thoughtful post per week or one live session per month. The key is to be discoverable and recognizable when someone searches for you or your topic.

This is where your work starts to breathe. Let it be simple. Let it be yours.

🧠 Encouragement from the Journey
“Your presence is not about being loud. It is about being findable, recognizable, and remembered by the right people.”

Many solopreneurs stall here, trying to build a perfect brand or viral strategy. But your audience is not looking for perfect. They are looking for you.

✅ What You Will Walk Away With:
A clear understanding of what “online presence” really means for a solopreneur

A simple starter brand style: visual + voice + values

Your personal tagline or short positioning statement

One or two chosen platforms to focus on

A basic plan to show up and build visibility with confidence