Clarify Your Vision and Purpose

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Module 01: Clarify Your Vision and Purpose

Start with your why and envision what you are really building—something aligned with your values, driven by purpose, and capable of serving both your life and those you are meant to help.

Before you build a business, you must build clarity.

Not just about what you will sell, or how you will make money—but about why this matters and who you are becoming in the process. In this module, we strip away the noise, the hype, and the pressure to be everywhere at once—and we come back to center.

You are not here to chase someone else’s success. You are here to build something aligned, authentic, and meaningful. Something that supports your life, your voice, and your impact.

Let us begin at the true beginning, your vision and purpose.

🔍 What You Will Do in This Module:

🔹 Reflect on why you want to start this business

🔹 Envision your ideal lifestyle as a solopreneur

🔹 Identify your personal values and how they will shape your brand

🔹 Clarify the difference you want to make for others

🔹 Begin writing your personal business mission statement

✍️ Key Prompts and Exercises

Worksheet Instructions: Clarify Your Vision and Purpose

This worksheet is designed to help you reflect deeply and intentionally before building your business.

• Set aside 20–30 minutes of quiet time with minimal distractions.
• There are no right or wrong answers—this is about your truth.
• Write your answers on paper or expand into a notebook or digital journal if needed.
• If you feel stuck, skip a question and come back later. Insight often arrives in layers.
• Use your responses to guide your decisions as you move through the Pathfinder Program.

Your clarity here becomes your compass later.

📌 1. Why are you really doing this?
Beyond income. Beyond freedom. What is the pull that brings you here?
(What is calling you toward this path beyond income or flexibility?)

📌 2. How do you want your business to support your life?
Think about time, energy, flexibility, creativity, family, impact, health.
(Time, energy, relationships, creativity, or lifestyle goals?)

📌 3. What values will guide your decisions and your message?
Honesty, curiosity, service, learning, legacy, kindness, growth, courage—what resonates with you?
(List 3 to 5 values that matter most to you.)

📌 4. Who do you feel called to serve?
Describe them. What are they struggling with? Why do you care?
(Describe your ideal audience, their challenges, and why it matters to you.)

📌 5. What would success feel like a year from now?
Do not just list goals. Describe the experience of living the life you are building.
(Imagine your daily life, emotions, and personal growth.)

📌 6. Draft a short personal mission statement or business manifesto.
Be clear and concise.
(Describe what you are building and why.)

Download Worksheet

Notes: What Is A Mission Statement (click to open, again to close)

A mission statement typically follows a simple template: [What you do] by [how you do it] for [target customers] to [ultimate value you provide]. Alternatively, it can be structured as: We [provide this value] to [target customers] by [what you do] through [how you do it]. It should be concise, clear, and memorable, ideally expressed in a single sentence or a few short sentences.

Key Elements of a Mission Statement:
• What you do: Clearly state the core activities and products or services the organization provides.
• How you do it: Outline the strategies and methods used to achieve the organization’s goals.
• For whom: Identify the primary target audience or customers who benefit from the organization’s work.
• Ultimate Value: Define the positive impact or outcome the organization aims to achieve.

Examples:
• Nike: “To bring innovation and inspiration to every athlete in the world.”
• The Girl Scouts: “To prepare girls to make the world a better place.”
• Amazon: “To be Earth’s most customer-centric company; where people can find and discover anything they want online, including a wide assortment of products, and to build a business that generates value in all aspects of its operations.”
• Google: “To organize the world’s information and make it universally accessible and useful.”

🧠 Mindset Insight

"Purpose is not something you find. It is something you remember."

You already have a compass. You may just have been moving too fast to feel it. This module invites you to slow down and listen. You are not behind. You are not lost. You are right on time.

🧾 What You Will Walk Away With:

👉 A deeper sense of why you are building this business

👉 A vision that inspires and motivates you

👉 A working draft of your mission or manifesto

👉 A clear foundation for every business decision that follows

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Disclaimer: Stephen B. Henry is an online presence strategist, business success guide, and personal development mentor. Content provided is for educational and informational purposes only, and should not be considered legal or professional advice. No professional-client relationship is created by your use of this site or related communications. For specific advice, please consult with a qualified expert. Contact Steve: Click Here. For our full disclaimer page: Click Here.

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Stephen B. Henry

Instructor • Guide • Mentor

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