✉️ Module 07: Build an Email List from Day One
Grow a simple, authentic list that wants to hear from you—people who value your message, trust your voice, and welcome your updates, insights, and offers right in their inbox.

Social media can be unpredictable. Algorithms shift. Platforms change. But your email list is yours. It is one of the most important assets you will ever build as a solopreneur—and it should begin as early as possible.

This is not about sending daily broadcasts or building complex sequences. This is about connection. An email list is how you invite people into your world and stay in touch in a personal, permission-based way.

If you have ever said, “I wish I had started this sooner,” this is the module that prevents that regret.

🔍 What You Will Do in This Module:
Understand the power and purpose of email for solopreneurs

Choose a beginner-friendly email platform to get started

Create your first opt-in form and welcome email

Design a simple lead magnet that attracts the right people

Begin inviting subscribers with clarity and confidence

📬 Why Email Still Matters
It is direct—no algorithm decides who sees your message

It is personal—you speak one-to-one, even at scale

It is convertible—email subscribers are far more likely to buy

It is portable—you can take your list with you, no matter the platform

Your email list is not just for selling. It is for serving—educating, encouraging, inviting, and building trust over time.

✍️ Key Prompts and Exercises
1. What kind of person do you want to attract to your list?
Describe them in one sentence—this will guide your content and tone.

2. What helpful resource could you offer to earn their trust?
A checklist, a template, a short video, or even a one-page guide can be enough.

3. What platform will you use to build your list?
Start simple—MailerLite, ConvertKit, and Mailchimp are all solid options.

4. Draft your welcome email.
Who are you? Why did they receive this email? What should they expect next?

5. Where can you place your opt-in form right away?
Your homepage, about page, blog posts, social profiles, or even your email signature.

💡 Simplicity Over Complexity
You do not need a full autoresponder series or segmentation strategy to begin. Start with one opt-in form, one welcome email, and one helpful resource.

Then talk to your list once a week, once every two weeks—whatever feels sustainable. The key is consistency and authenticity, not frequency or flair.

When someone gives you their email address, they are giving you permission to show up in their world. Treat that trust with care, and your list will become your most valuable asset over time.

🧠 Encouragement for the Journey
“Your list is not just a tool for marketing. It is a space for building relationships—with the people you are here to help.”

Start before you feel ready. You will grow into it. Your audience will grow with you.

✅ What You Will Walk Away With:
An active email account with your chosen platform

Your first opt-in form and a welcome email ready to go

A simple lead magnet idea that speaks to your niche

A plan to begin growing your list with intention

The confidence to reach out without fear of “bothering” anyone