Rory Sutherland: Life lessons from an Ad Man

Rory Sutherland shares how, in the design world, intangible value can be a creative and, even better, alternative to quantitative value. He asks the very interesting question, “How many problems in life can be solved by tinkering with perception instead of trying to change reality?” From how the world learned to love potatoes to the democratic nature of Coca-Cola, he shows the power of persuasive technology. Creatives can take a lesson here. God, I miss Canada!

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