David Pogue: Simplicity Sells

Actually raising his voice in somewhat familiar song, writer David Progue, self-professed technology nut, shows us the importance of customer support for today’s technological consumer base that stretches beyond call centers to software that is well-designed and easy to use. Using examples drawn from the best and worst interface designs, Pogue discusses how to negotiate simplicity within consumers increasing demand for features. David has a little fun at the expense of Windoze users but it nicely makes his point.

 

 

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