Good to Great to Gone

In his excellent book, Good to Great to Gone: The 60 Year Rise and Fall of Circuit City Alan Wurtzel, the son of Circuit City founder Sam Wurtzel, provides the insider view of how Circuit City went from a Mom and Pop store start-up with a mere $13,000 investment, to the best performing Fortune 500 Company for any 15-year period between 1965 and 1995, and then ultimately to bankruptcy and liquidation in 2009.
 
This is not only a good read for the story it narrates but it is also an important read for anyone seriously committed to developing their brand into a moving force. The reasons for, and causes of, such a successful enterprise failing so suddenly need to be understood and avoided if one is to expect success in the modern marketplace.
 
The author’s excellent list of lessons from Circuit city, which he calls “habits of mind”, including things like “be humble – run scared”, “Keep it simple and accountable”, and “mind the culture” are really guide posts for us all.
 
One reviewer says the book is worth reading for that list alone.

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