I regularly get asked to like people’s facebook pages. It happens as often as several times a day. Sometimes I look at the page and wonder why I should like it at all. Especially when it has nothing on it but a name. The requester would be far better off, and more likely to get my like, if they waited until they had developed the page a little. Then they could ask. It does seem that facebook likes aren’t really worth anything of true value to the facebook member anymore. Watch this video.
It also seems to convey the message not to ever pay for facebook advertising, either!
Wikipedia, the online encyclopedia, defines a like button in this way:
A like button, like option or recommend button is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that he/she likes, enjoys or supports certain content. Internet services that feature like buttons usually display the quantity of users who liked each content, and may show a full or partial list of them. This is a quantitative alternative to other methods of expressing reaction to content, like writing a reply text.
Facebook describes the process of liking a page by clicking their like button as a way for site users to “give positive feedback and connect with things [they] care about.” I believe facebook likes are a defacto form of currency. In order to garner these over-inflated likes many people offer products or services in exchange for a like. These are most often digitally downloadable files (ebooks, info-graphics, music, etc.).
In exchanging their like for something of (questionable) value the user is extending their acknowledgement, authority, or endorsement to the (related) person, service, or product in question. This may equate to socially acceptable act of simply dropping a few coins into a homeless person’s tin cup. Or it may be the equivalent of a large-dollar donation, and thereby endorsement, of of a political person or party.
I might suggest, when it comes to facebook likes, one should be careful of what, or who, they like. Facebook likes really are a form of currency, and you have to ask yourself, “Do I want to spend it frivolously?”
You might visit my facebook page. It could use the likes! ;o)